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  "description": "Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat.\n\nHe is also a co-founder of the alternative protein venture capital firm New Crop Capital.\n\nFriedrich previously worked for PETA and Farm Sanctuary.",
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      "title": "I Am an Animal: The Story of Ingrid Newkirk and PETA",
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