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  "description": "Greg Koorhan is an American film director, producer and co-founder of Crossbow Studio, an independent production company specializing in uplifting stories that inspire, educate and entertain. His award-winning short films have engaged festival audiences across the U.S. and Canada.\n\nWith 30+ years of marketing and brand-building experience, Greg is also the author of the #1 best-selling book \"Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience.\"\n\nHis family feature film, Project Pay Day, is now available for streaming on Apple TV.",
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