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  "title": "It's Yours: A Film on Hip-Hop and the Internet",
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    "overview": "By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page.  It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.",
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    "runtimeMinutes": 74,
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      "Music"
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      "answer": "It's Yours: A Film on Hip-Hop and the Internet is not currently included with any major UK subscription service. It may still be available to rent or buy."
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