Where to watch The Codes of Gender (2010) in the UK
The Codes of Gender (2010) is not currently listed on any UK streaming, rental, or purchase service. Last verified on 14 May 2026 by ScreenSearch.
Identity and performance in popular culture
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
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THE CODES OF GENDER - Trailer
Streaming options in the United Kingdom
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Top-billed cast in The Codes of Gender.
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The Codes of Gender — frequently asked questions
Where can I watch The Codes of Gender in the UK?
The Codes of Gender (2010) is not currently listed by any UK streaming, rental, or purchase service in our daily-updated TMDB feed. It may be on physical media, an aggregator, or pending a UK release. Check back later — availability changes frequently.
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